Web application for users to check the safety and security of apps before they download
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Customers seek a trusted portal that allows them to quickly and easily identify secure applications.
Businesses aim to reach a broader audience to enhance brand awareness and find opportunities to sell our services within this free offering.
Designers want to ensure that the technical information is presented in a way that is easily understandable and straightforward for end users.
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Limited availability of skilled engineers and R&D specialists, resulting in bottlenecks.
Insufficient server capacity to handle user load, leading to performance issues or downtime during peak usage. -
Making the free version too limited may frustrate users and hurt retention, while an overly generous free service may make the paid product redundant.
Aggressive monetization tactics in the free tier (e.g., excessive ads or intrusive pop-ups) may alienate users.
Hypothesis
A modernized UI will improve usability and accessibility. The “One click away app” feature and streamlined URL testing make access and testing easier for developers, while replacing the marketing banner with a “Request Full Report” option gives both developers and potential customers deeper insights and a direct way to connect with sales and support.
Problem Statement
The public persona often struggled to locate relevant information in the search results.
The developer persona doesn’t think the banner for learning more about the product to test their own app is helpful.
Feedback indicated that the search results were cluttered and did not provide key details upfront, leading to frustration and wasted time during testing workflows.
Research
User Interviews Interviewed 11 users and developer to uncover specific challenges.
Stakeholder Interviews Create a shared understanding of project goals, uncover valuable insights, and bridge the gap between user needs and business objectives.
Competitive Analysis Benchmarked search/uploading interfaces from leading testing platforms and productivity tools.
Design Sprint
Customer Interviews Ideation and Wire framing created high-fidelity prototypes with a visual emphasis on critical metrics and a clean, scrollable layout.
Stakeholder Interviews Engaging stakeholders early fosters collaboration and trust, which are essential for the success of any project.
R&D and Engineering Designs must be feasible within the given technical, time, and budgetary constraints.
User journey mapping
Shows step by step what a developer persona experiences when submitting their app for detection.
Provides a shared visual reference that marketing, product, design, engineering, and support teams can rally around.
Prevents siloed thinking by aligning everyone on what the user actually experiences.
Outcomes
The requested UI from the customer, which provides a overview of safe and unsafe apps on the landing page.
We weren't sure of the business propositions of displaying safe and unsafe on the landing page.
The new UI for the Safety Scoreboard, designed to enhance user experience.
The new interface ensures users can easily identify safe apps from various categories based on official app store reviews.
Request Full Report
By focusing on user experience, and a clear upgrade path, we ensure both tiers succeed without undermining each other.
Must clearly showcase the value of upgrading to a paid product (e.g., more features, deeper insights, or better support).
Avoided aggressive monetization tactics in the free tier (e.g., excessive ads or intrusive pop-ups).
Consistency in Experience
We built and delivered a design system that brought all our products and features together under a consistent look and feel. This not only made the brand instantly recognizable but also built trust with users by giving them a seamless, cohesive experience.
Client
“A friendly, helpful, and non-intrusive interface. Feels intuitive and supportive, especially when introducing elements that could be perceived as upselling.”
Designer
